How every number here was made
The standard
Your own history is the rulerEvery threshold is your own percentile and every multiple your own win rate. No industry benchmark appears anywhere.
Predictions are written down firstLeadership writes down what it expects before anything is computed. A gap found that way is a measurement, not an accusation.
Every finding carries a gradeA, B, or C for the strength of the evidence behind the method, and the number of records behind the result.
“Not computable” is an answerWhen the record is too thin, we say so. We never fill a gap with a borrowed number.
You can recompute every numberNothing requires taking anyone's word for it. The math is shown on the page.
Evidence grades
AProven across many studies: a meta-analysis or a finding replicated again and again.
BOne strong study, or an established framework in wide use.
CPractitioner craft. Applied the same way every time, and labeled honestly as craft.
The data behind ABC Company
ABC Company is fictional. Figures come from a real sales organization; every name has been changed. History window: Closed deals created Jan 2024–Jul 2026. Records created before 2024 are left out: nearly all of their wins were bulk-loaded by one user rather than worked through the funnel. That user's records are left out of every history view. Open-pipeline views use the weekly report as of 2026-07-23. Shared thresholds come from ABC's own won deals: median 21 days to win, 75th percentile 45, 90th percentile 73 (278 won deals with a recorded cycle).
| Source report | Rows | Pulled | SHA-256 (first 16) |
|---|---|---|---|
| Opportunity report, entire sales team, full history (32 columns) | 12,622 | 2026-07-03 | 6940fa243f6e610f |
| Same report type with a different filter, pulled 12 minutes earlier | 12,497 | 2026-07-03 | ac53ce2e9aef1cd9 |
| Weekly sales report (88 columns) | 4,020 | 2026-07-23 | 1653a7117198b3cc |
| Weekly sales report (88 columns) | 3,989 | 2026-07-19 | 74c7a0b182c71469 |
| Weekly sales report (32 columns) | 4,198 | 2026-07-03 | e9276242b7488253 |
| Comprehensive opportunity history workbook | 5,579 | 2026-07-28 | bc669797ff763414 |
| Team reporting workbook: 2026 goals and July activity log | — | — | dbf0d973345fb3f6 |
Engine abc-ten-1.2.0, computed 2026-10-27T02:44:47Z. Names are replaced at computation time; the name map is never stored.